INVESTMENT
One of the main reasons Wyndham looked at the Vienna House brand and portfolio in the first place was its strong market performance where it currently operates , as well as its potential to grow in new destinations , according to Manikis . “ Our forecast is for the brand to continue to perform and exceed expectations as it currently does in many destinations and do the same in more cities where we will look to expand .”
The acquisition of the brand has added 28 hotels in Germany alone , further cementing Wyndham ’ s foothold in one of its largest European markets with over 130 franchised hotels and more than 20,000 rooms , but also expanding across surrounding countries . “ Wyndham will provide the strength , scale and expertise needed to grow the brand faster and ensure more guests experience what Vienna House has to offer , while also tapping into the renowned benefits of Wyndham Rewards ,” Manikis said .
Manikis concluded that Vienna House is a brand that complements Wyndham ’ s existing portfolio and therefore there is no intention to move these hotels into other Wyndham brand categories . “ We intend to grow the brand within the midscale and upscale spaces where it is so strongly positioned and expand in Europe and beyond ,” he said .
“ We found an excellent like-minded partner in Wyndham Hotels & Resorts , sharing the same passion to bring highquality accommodations where travelers want to be ,” said Ruslan Husry , sole shareholder and CEO of HR Group . “ The Vienna House brand has built a fantastic reputation in many European destinations , and our expanded and close-knit collaboration with Wyndham will provide the strength , scale and expertise needed to grow the brand faster and ensure more guests experience what Vienna House has to offer , while also tapping into the renowned benefits of Wyndham Rewards .”
Vienna House by Wyndham Andel ’ s Lodz in Poland .
42 hotelsmag . com Jan / Feb 2023