INVESTMENT
WYNDHAM ’ S PLANS for complementary Vienna House
AFTER THE SEPTEMBER ACQUISITION OF THE BRAND , WYNDHAM EMEA PRESIDENT DIMITRIS MANIKIS DISHES ON WHERE THE GROWTH POTENTIAL LIES .
By HOTELS EDITORS
Relationships matter . Such was the case with Wyndham Hotels & Resorts ’ September acquisition of Berlin-based HR Group ’ s Vienna House brand for US $ 44 million as the two parties already had a trusted franchise relationship with the Central European multi-brand operator already running several Wyndham hotels in the region .
“ When I get asked about the acquisition of the brand , I often say that it is its curiosity – its approach to design , style and individuality – that really inspired us ,” said Dimitris Manikis , president for Europe , Middle East , Eurasia and Africa ( EMEA ) at Wyndham Hotels & Resorts . “ All in all , the strengths of a hospitality brand like Vienna House and our expanded collaboration with HR Group is the perfect combination to expand our market presence even further , adding immediate scale and capability and supporting our ambitions for growth in important destinations across EMEA .” The deal initially added an upscale
40 hotelsmag . com Jan / Feb 2023