HotelsMag January-February 2023 | Page 32

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WHY HOTEL HIRING needs to change and how to do it

THE HOTEL INDUSTRY IS GOING TO SUFFER A LABOR SHORTAGE FOR THE FORESEEABLE FUTURE , BUT ADAM ROBINSON OF HIREOLOGY SAID THAT COMPANIES CAN GET AHEAD OF THE COMPETITION BY OFFERING FLEXIBILITY AND GOOD CAREER PROGRESSION .
By HOTELS EDITORS

The labor shortage in the hospitality space may have been unavoidable , the result of a once-in-a-lifetime event that has potentially altered the workplace and workforce forever . But if hotel operators are to beat the shortage of workers , they need to shift their mindset from being buyers of labor to becoming sellers of flexible and rewarding careers .

That ’ s the case made by Adam Robinson , co-founder and CEO of Hireology , a recruitment customer relationship management platform that specializes in helping companies in decentralized industries like hospitality and healthcare find and retain staff .
Almost every survey of the hotel industry indicates that the biggest problem operators face is the continuing shortage of workers despite significantly higher pay .
The American Hotel and Lodging Association ( AHLA ) estimates that there are currently more than 120,000 open jobs in the hotel industry . Robinson puts the problem in stark terms .
“ We have historical levels of supply / demand imbalance ,” Robinson told HOTELS . “ In the United States today , we have approximately two open jobs for every one individual looking . Put differently : If everyone today looking for work found a job , tomorrow we ’ d still have 5.5 million open positions .”
The problem is particularly acute in the hospitality industry , which not only lost historic numbers of employees during COVID , but has rebounded more strongly than most other sectors . The result is that
32 hotelsmag . com Jan / Feb 2023