TRENDING
operating company , and imparting the benefits of Highgate ’ s scale , we will be able to provide significant incremental value to associates , guests , owners and partners .”
Viceroy will undoubtedly get supercharged through Highgate ’ s vast scale , operational bandwidth and what it calls its “ unmatched flow of real-time operating information .”
Said current Viceroy CEO Bill Walshe , “ We are excited for Viceroy ’ s future and we believe that this acquisition will not only fuel the future expansion of our brand but also give us a true partner , one who will offer incredible support , opportunity and collaboration . This deal will accelerate our momentum and solidify our position as the leading modern luxury lifestyle brand in our space .”
There was no word if Walshe will remain CEO or be absorbed into the Highgate executive ranks .
As Lesser put it , at the end of the day , this deal was likely more about acquiring the management contracts . “ The brand ,” he said , “ is the whipped cream atop the cake .”
A Junior Suite at the Viceroy Chicago .
Exterior of the Viceroy Kopaonik Serbia , which opened in summer 2021 .
HIGHGATE IS FRONT AND CENTER IN THE MANAGEMENT BUSINESS . IT ’ S NO BIG SECRET THAT THE SMALLER PLATFORMS HAVE BEEN GETTING GOBBLED UP FOR QUITE SOME TIME NOW .
– DANIEL LESSER , PRESIDENT & CEO , LW HOSPITALITY ADVISORS
30 hotelsmag . com Jan / Feb 2023