With Project Sama , Aman is moving from land to sea beginning in 2025 with a 50-suite luxury yacht .
TRENDING
Hotel companies
STRETCH OUT TO THE SEA
LEADING COMPANIES LAUNCH INTIMATE , LUXURY VESSELS TO EXTEND THEIR BRAND OFFERINGS .
By KATHAKALI NANDI
Hospitality companies are taking to the seas as several groups queue up to launch their luxury yachts in the coming years . Aiming to extend their bespoke , luxury offerings while on board a yacht , companies like Four Seasons , Aman and Ritz-Carlton have launched or will soon launch yachts .
While it is common for smaller hotel companies to offer yacht excursions , hospitality companies are now exploring this new category and sailing intimate , luxurious vessels that promise the same standard of hospitality as on their hotels . For hospitality companies , the vessels are like an extension of the hotel brand at sea and the opportunity to offer more than just the traditional hotel experience .
In October , " Evrima ," the first of The Ritz-Carlton Yacht Collection ’ s three custom-made yachts , set sail with a voyage from Spain ’ s Barcelona to Nice in France . Custom-built from the ground up in collaboration with Oaktree Capital Management , the yacht measuring 190 meters has 149 suites and can accommodate up to 298 passengers . In addition to the suites , the vessel also features two-story loft suites , offering duplex accommodation . All the rooms include a private terrace and floor-to-ceiling windows .
“ The Ritz-Carlton Yacht Collection was created to introduce an entirely new experience to the luxury cruising category . With a brand such as The Ritz-Carlton , which is already synonymous with land-based luxury , guests can identify easily with the experience that is offered at sea . They know what to expect before they even step on board ,” said Douglas Prothero , CEO , The Ritz-Carlton Yacht Collection .
Halting at several ports , most voyages range from seven to 10 nights , with no two journeys alike . This allows guests to combine itineraries without repeating a destination . Depending on the season , " Evrima " travels through the Mediterranean , the Caribbean , Central America and South America .
14 hotelsmag . com Jan / Feb 2023