FOOD & BEVERAGE
NEW NORMAL buffets
THE DEATH OF THE BUFFET HAS BEEN EXAGGERATED AS F & B LEADERS LEARN TO ADAPT THE GUEST FAVORITE TO MEET NEW PROTOCOLS AND MATCH EXPECTATIONS .
Contributed by JEANETTE HURT
The hotel buffet is back . But it ’ s not back everywhere , and it ’ s not quite the same as it was pre-2020 . “ Breakfast is important to guests , and it ’ s almost integral , like location and price for the hotels ,” says Gregory Miller , vice president of lodging and experiential leisure equity research for Truist Securities . “ If breakfast ranks up above room experience , maybe the buffets are more meaningful than the bed . So , there ’ s really an incentive to put a lot of focus into the buffet experience
74 hotelsmag . com January / February 2022