TRENDING
Rendering of the Bvlgari Hotel Miami Beach
MISSING FROM MIAMI BEACH IS A TRUE 5-STAR HOTEL THAT OFFERS GUESTS UNPARALLELED LUXURY AND SERVICE . THE BVLGARI HOTEL MIAMI BEACH WILL FILL THAT VOID WHEN IT OPENS IN 2024 .
– SILVIO URSINI our team applies the same design principles to the property as we do to our fine jewelry designs . There ’ s a common philosophy of precious craftsmanship that links Bvlgari ’ s legacy of design to the hotels we are building today . Someone who is loyal to the Bvlgari brand because of their experience with our jewelry line can expect the same attention to detail , design and quality materials when they step into our hotels .
H : Can you give me an update on the state of your portfolio and how has it been performing during COVID-19 ? SU : Our hotels have performed consistently and increased their market leadership throughout the pandemic as we cater to discerning guests looking for the highest standards of service and exclusivity . Our hotels currently operate in Milan , London , Dubai , Bali , Beijing and Shanghai – with new openings planned for Paris , Rome , Moscow ,
Tokyo and Los Angeles .
H : What is the state of the Paris , Moscow and Rome projects ? SU : Paris is scheduled to open at the end of November 2021 . Rome , Moscow and Tokyo will open in late 2022 or early 2023 .
H : How are guests staying differently during COVID and how has the brand reacted to changing needs and requests ? SU : Bvlgari guests appreciate the extra care that we have put in place to prioritize health and safety . These include ozone sanitization of rooms after guests depart , and in-room personal training sessions with a special mirror .
H : What ’ s your biggest opportunity ? SU : Each day , people around the world dream about traveling to Miami and Miami Beach . It ’ s an iconic destination , and it has become even more attractive with the growth of Art Basel , new neighborhoods like the Miami Design District , and the arrival of top restaurants concepts from around the world . Missing from Miami Beach is a true 5-star hotel that offers guests unparalleled luxury and service . The Bvlgari Hotel Miami Beach will fill that void when it opens in 2024 .
H : What is your biggest challenge ? SU : Entering a new community is a privilege , especially when we are launching a hotel in a place with a rich history and established design aesthetic . We take this commitment seriously , and we always work with community partners to outline our vision and earn support . Miami Beach benefits from rich history and beautiful architecture , and we are pleased that the plans have been well-received by city officials and community stakeholders .
14 hotelsmag . com January / February 2022