BVLGARI

“ GEMS ” MAKE THEIR WAY TO THE US

BVLGARI HOTELS & RESORTS VICE PRESIDENT SILVIO URSINI TALKS TO HOTELS ABOUT THE BRAND ’ S HOTEL DEBUT IN THE U . S ., AS WELL AS HOW IT DIFFERENTIATES IN THE ULTRA-LUXURY SEGMENT .

By KATHAKALI NANDI

Bvlgari Hotels & Resorts Vice President Silvio Ursini says all the Italian luxury principles used to design its jewelry are used to craft its uber-luxury hotels .

It ’ s simply about craftsmanship , timeless appeal and elegance .

“ There ’ s a common philosophy of precious craftsmanship that links Bvlgari ’ s legacy of design to the hotels we are building today ,” Ursini told HOTELS in October . “ Someone who is loyal to the Bvlgari brand because of their experience with our jewelry line can expect the

12 hotelsmag . com January / February 2022