ON THE WEB
HOTELSMAG . COM
THE BLOG
COMMITTED OR INVOLVED ?
https :// hotelsm . ag / pigorchicken Question : In a bacon-and-egg breakfast , what is the difference between the chicken and pig ? Answer : The chicken is involved , but the pig is committed !
There are two main types of stakeholders in a new hotel project , says Gert Noordzy , HOTELS blogger and hotel-openings project management guru . The riddle shows the relationship between committed stakeholders like hotel owners , who have skin in the game ( the pigs ) and involved stakeholders such as operators ( the chickens ). If you ’ re wondering why you ’ re struggling to execute your strategy , that relationship may point to some answers . Find out more in Noordzy ’ s blog .
THE INTERVIEW
THE POSSIBILITIES OF AI
https :// hotelsm . ag / edmundson “ In the future , will we see destinations prescribed , and your resulting mental state monitored , in much the same way as your health or wellness regime ?” asks Tina Edmundson , global brand officer and luxury portfolio leader , Marriott International . She eagerly awaits the time when , with the help of artificial intelligence , bespoke will be the norm . Read Mary Gostelow ’ s interview .
THE EMOTIONS
TIES THAT BIND INDEPENDENTS
https :// hotelsm . ag / RandC Hoteliers are not easing their attention on “ authenticity ” any time soon , but “ emotional ” — as in , an emotional connection to and from guests — is coming up fast . “ This is the new paradigm ,” says Isabelle Mical , communications director of Relais & Chateaux , an association of nearly 600 small independent hotels . This diverse and individualistic collection has two things in common : the intangible of excellent hospitality , and a campaign to showcase its unique properties and create that emotional pull .
4 hotelsmag . com January / February 2020