FORBES INDUSTRIES ' MILESTONES
ADVERTORIAL
QUALITY AND INNOVATION NEVER GO OUT OF STYLE
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Forbes Industries was founded in 1919 , the year World War I ended and Conrad Hilton purchased his first hotel . Longevity in business is not a given . Each year can test a company ’ s value and relevance . A commitment to its customers ’ success has helped Forbes Industries thrive as a world renowned provider of luggage carts and bellman ’ s equipment , housekeeping carts , mobile bars , and a wide variety of solutions for food and beverage operations . Every product is designed with customers ’ needs in mind .
“ We make what we sell . We don ’ t sell what we make ,” says Tim Sweetland , senior vice president . “ We try to create whatever the customer can envision .”
The company ’ s iconic birdcage luggage cart exemplifies the company ’ s focus on creating memorable experiences for hoteliers and their guests .
“ For the guest , a gorgeous luggage cart signifies the beginning of a vacation of a lifetime , “ says Amy Yore , vice president of sales and marketing . “ For the bellman , the durable bell cart makes it possible for him to do his job efficiently .”
Innovative in its use of materials and design , Forbes ´ cart was the first brass cart on the market , priced much higher than competitive models . “ Shipping it knocked-down was a game-changer ,” says Yore . Hoteliers quickly recognized the value of an all-metal cart that could stand up to weather and hold more weight . Readily available replacement parts ensure the carts continue to look good for 20 years or more .
FORBES INDUSTRIES ' MILESTONES
1919
Forbes Brothers Company founded . The company started off producing carts for use in the early movie industry .
Forbes Industries Celebrates a 100-Year Commitment to Customer Success
1941
Begins to produce grocery carts and other industrial equipment .
Forbes is known for quality throughout the global hotel industry . “ In an industry where customers move frequently for their career , reputation is the most important thing we have ,” says Yore .
Inspiration for new products often comes from customers . Forbes spent three years working with a major theme park designing an in-room housekeeping cart that keeps bulky linens out of the hallways ,
1969
Begins to produce its successful line of housekeeping carts .
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1983
We make what we sell . We don ’ t sell what we make . We create whatever the customer can envision .
Introduces its signature Birdcage Luggage Cart model , a worldwide symbol of quality craftsmanship .
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– Tim Sweetland , Senior Vice President , Forbes Industries
1991
Launches its new line of Food & Beverage Products .