HotelsMag January-February 2017 | Page 5

NOVELTIES 2017

FEATURES

JANUARY / FEBRUARY 2017

Vol . 51 , No . 1
SPECIAL REPORT : LOYALTY
SCORING POINTS
„ Cuspis “
Ambiente , Frankfurt 10 . -14.2.2017 , hall 4.2 , booth B23

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Hotel companies are evolving their approaches to keeping the customer satisfied – and coming back : In the past year , their loyalty programs have moved beyond increasingly complicated point systems and into tangible perks , experiences and guest recognition . One size most definitely does not fit all .
“ Mercato “
“ Cuspis “
THE INTERVIEW
OFF THE BEATEN PATH
Grupo Habita ’ s Carlos Couturier ’ s nontraditional approach to hotel development – in neighborhoods , less-defined markets , away from the usual hot spots – has led to multiple successes . HOTELS sat down with him at his latest venture , a combination hotel / hostel in a quirky Chicago neighborhood .

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“ VISION “
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