“ Skyline “
G E R M A N Y
January / February 2016
VOL . 50 , NO . 1
features
“ Capiz “
SpecIal reporT
Soft brands evolve
For independent hotels , affiliating with a giant ’ s soft brand provides added marketing muscle in a world where the battle for eyeballs is increasingly intense . But as they evolve HOTELS asks how soft brands avoid turning into just another big brand ?
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„ Fakir “
The InTervIew
Didier Le Calvez
The managing director of Le Bristol in Paris and COO of the ultra-luxe Oetker Collection says he could not have written his career script any better . Yet , along with the triumphs come unexpected challenges . Le Calvez reflects on the great moments , managing through terrorism and the opportunities ahead .
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F & B
Bar business
Everything in the hotel business today must have a “ wow ” factor to cut through the clutter and drive incremental business – and that includes the bar , which has the potential to create “ wow ” profits . Here ’ s what ’ s hot .
PREVIEW 2016 www . zieher . com
„ Konkret !“
AMBIENTE Frankfurt a . M . hall 4.2 booth B23 12.02 . - 16.02.2016