HotelsMag January-February 2015 | Page 59

Supplyline moxy Hotels partners WitH nespresso
Zaplox introduces its mobile keys digital initiative
serenata intraWare opens u . s . office
Reza Bahadi , vice president , Americas , will lead the Silicon Valley office and sales-related efforts in the Americas . In his previous position as director of strategic accounts at NOR1 , a technology leader in upsell solutions , Bahadi consulted with the company ’ s travel industry partners , managed partnerships with global hotel chains and developed strategies to maximize revenues and profit . internorga sHoW expanding in 2015

Supplyline moxy Hotels partners WitH nespresso

Moxy Hotels , a new economy design hotel brand by Marriott International , chose Nespresso as its preferred supplier of coffee and coffee machines . “ We are proud to be the exclusive coffee partner of Moxy Hotels . Nespresso aims to provide our customers with quality coffee experiences that we know will appeal to this style-conscious audience . Our brands complement one another , bringing customer experience and satisfaction to a new level as well as combining innovation , convenience and style ,” says Oliver Perquy , Head of B2B channel , Nestlé Nespresso SA .
In every Moxy Hotel , the central bar area will feature an Aguila machine that can serve pre-programmed milk-and-coffee beverages , including seasonal specialties . The Aguila machine will be available in the 150 establishments projected to open around the world in the next 10 years and is already available at the Moxy Milan , which opened last September .

Zaplox introduces its mobile keys digital initiative

Zaplox AB introduced its mobile key service and system . The Zaplox app is downloaded to a smartphone and offers mobile key functionality and a range of guest services , including check in , advanced check in , check out and information about the hotel and its location . The mobile key system supports all locks and hotel systems and works on all smartphones .
Zaplox is now part of HTL Hotels ’ digital initiatives for its guests as the chain expands into Norway . “ We believe that the mobile key solution and all the service that are included , will make our guests ’ stays at the hotel smooth and comfortable ,” says Gül Heper , commercial manager at HTL Hotels .

serenata intraWare opens u . s . office

Serenata IntraWare announces the opening of the company ’ s sales and support office in Silicon Valley , California .
“ Thanks to our remarkable growth and the growing appetite for cutting-edge CRM solutions by U . S . hoteliers , we have made the strategic decision to expand our presence and offer world-class service directly out of North America ,” says Dieter Dirnberger , president and co-founder , Serenata IntraWare .

Reza Bahadi , vice president , Americas , will lead the Silicon Valley office and sales-related efforts in the Americas . In his previous position as director of strategic accounts at NOR1 , a technology leader in upsell solutions , Bahadi consulted with the company ’ s travel industry partners , managed partnerships with global hotel chains and developed strategies to maximize revenues and profit . internorga sHoW expanding in 2015

INTERNORGA — a European trade fair for hotels , restaurants , institutional catering , bakery and confectionery since 1921 — is expanding in 2015 to include a new section on butchery . A Craft Beer Arena also launches at INTERNORGRA 2015 . Features such as the Newcomers ’ Area , the Trendforum Pink Cube , the LiquID Bar and the SKYWALK Table will once again be present with new exhibitors and subjects .
The HORECA show expects roughly 1,300 exhibitors at the Hamburg fair from March 13 to 18 , 2015 .

IN BRIEF

■ ■ IDeaS Revenue Solutions appointed Rachel Grier as managing director of the company ’ s sales operations in Asia . Grier
■ ■ Duetto appointed Greg Stanger as its chief financial officer .
■ ■ Carlson Rezidor Hotel Group signed a deal with Safehotels , a global security consultancy . The Safehotels certification process covers security equipment , staff awareness and training , fire security and first aid .
■ ■ Villeroy & Boch appointed Tableware Solutions as its exclusive stocking master distributor for the Canadian foodservice market .
www . hotelsmag . com January / February 2015 HOTELS 55