HotelsMag January-February 2012 | Page 8

Real spend data plus unique expertise .

It ’ s key to filling rooms .

American Express Business Insights . Our consultants transform aggregated , anonymous , real-time spend data into a comprehensive view of customers that helps you develop powerful insights about the Lodging industry and your business . Insights that can enrich decision making , growth and optimization .
Our analytics and industry expertise give you a deeper understanding of customer spending behaviors to help :
· Develop retention , win-back strategies and programs
· Identify where your best customers are traveling from to help optimize your marketing in those locations
· Inform dining and retail partnerships by knowing customers ’ brand affinities
So fill your rooms , by filling your strategy with great insights .
KNOW MORE NOW .
To speak to a consultant , call 1-877-303-2324 or email businessinsights @ aexp . com .
americanexpress . com / businessinsights
Committed to Privacy – American Express Business Insights values and protects the privacy of our customers . Our products consist of aggregated information that is not specific to individual Cardmembers or merchants , and do not contain any personally identifiable information .