HotelsMag Jan-Feb 2024 | Page 93

Hilton President & CEO Chris Nassetta and team members ring the opening bell on Dec . 7 , 2023 , to commemorate a decade since IPO . Photo Credit : NYSE

2013 – 2023

A decade of growth
2013 1 2023 1 In the last 10 years , Hilton has ...
BRANDS 10 22
More than doubled the brand portfolio to strategically expand into new customer markets to meet the evolving needs of travelers
LIFESTYLE
BRANDS 0 5 Launched 5 new lifestyle brands
PROPERTIES 4,100 7,400
Grew the number of properties by more than 80 %
ROOMS 672,000 1,160,000 Added nearly a half million rooms
COUNTIES &
TERRITORIES 90 124
Expanded into more than 30 new countries and territories
DEVELOPMENT PIPELINE ( Rooms ) 185,699 457,300
Built the largest development pipeline in company history that ’ s nearly 2.5X larger
GREAT PLACE TO WORK AWARDS 0 450 +
Named the No . 1 World ’ s Best Workplace and been recognized on more than 450 Great Place to Work lists since 2016 paroxysm of the Global Financial Crisis ), but , ultimately , successful acquisition and exit of Hilton ( the firm netted a $ 14 billion profit when it fully cycled out of it in 2018 ) helped transform the company into a global powerhouse , noted Hilton ’ s now CFO and president of global development , Kevin Jacobs . “ The IPO was an important milestone in our company ’ s history . It signified the success of our roughly sixyear transformation under Blackstone ’ s ownership as well as the beginning of a new era of growth and innovation for Hilton ,” he said .
In the past decade , Hilton has not only furthered its reach globally , it also , in 2017 , completed the spin-offs of Park Hotels & Resorts and Hilton Grand Vacations , freeing it of its timeshare business and of most of its owned real estate , focusing on becoming an asset-light company that licenses its brands . “ We have enhanced the
HILTON HONORS MEMBERS
GUESTS SERVED ANNUALLY
1
2013 data reflects 9 / 30 / 2013 and 2023 data reflects 9 / 30 / 2023 unless otherwise noted .
2
FY 2022
39 million
127 million
resiliency of our model with the spin-offs of our timeshare business and the majority of our real estate , creating a capital-light , feebased business ,” Jacobs said . “ We have also continued to strengthen our balance sheet and the power of our network effect .”
The company touted its growth in a commemorative press release . Today , Hilton maintains 22 brands and has those brand names on the doors of some 7,400 properties worldwide . Nearly 90 % of Hilton ’ s properties today are franchised . Its loyalty program , Hilton Honors , numbers more than 173 million members as of the
173 million
200 million 2
Added more than 130 million new Honors members , more than quadrupling program membership
Expanded to serve 73 million more guests annually
third quarter 2023 .
Hilton has also more than doubled its development pipeline since 2013 , expanding into more than 30 new countries and territories . Its pipeline today is the company ’ s largest .
“ Our next era of growth will be defined by Hilton ’ s ability to continue delivering reliable and friendly stay experiences , innovating to meet travelers ’ evolving needs and growing strategically to serve even more guests as they seek new travel experiences around the world ,” Jacobs said .
Jan / Feb 2024 hotelsmag . com 93