of Fitzroy , the hotel draws its inspiration from Fitzroy ’ s 70s and 80s heyday . The neighborhood has transformed from its Little Band era days but continues to be culturally significant .
The Standard has a rich history , having opened its first property , in Hollywood , Calif ., 25 years ago . The Sunset Strip hotel closed in 2021 , but the brand has made an indelible mark on the hospitality landscape , the brainchild of hospitaity impresario André Balazs . StandardX takes cues from the hotel and distills The Standard experience down to its X-factor , the company said .
Designed as the “ rebellious younger sibling ” of The Standard , The StandardX will feature minimalist rooms with cultural programming in culturally rich locations . Hecker Guthrie , the Melbourne-based interior design company , was inspired by The Standard ’ s classic imprint to reflect Fitzroy ’ s rebellious spirit while designing the hotel . The hotel features 125 rooms and “ innovative ” public spaces , such as The Loft , that is literally off the ground floor of the hotel , a space complete with a fireplace . Upper floors , which also includes a rooftop bar called The Roof , feature expansive views of the city .
The hotel will have two other main venues beyond The Roof , including the all-day-diningvenue BANG and The BOX , a retail concept that offers a collection of daily essentials , lifestyle items , as well as snacks and beverages .
The hotel also features artworks by local talent , including Jane Sinclair .
Future expansion plans of StandardX include properties in Brooklyn , Bangkok and East Austin , Texas .
The Loft is an elevated alcove with a fireplace and cozy seating .
The lobby of The StandardX , Melbourne , which is located in the neighborhood of Fitzroy .
BANG is the hotel ’ s allday dining venue with a focus on Thai street flavors .
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