Bob W recently opened its first properties in the Netherlands : Bob W Oosterpark and Bob W Noord ( pictured here ). The newly built Bob W Noord is located on Papaverwag in Amsterdam-Noord and comprises apartments and lofts along with a rooftop pool , wellness center and restaurant .
SUSTAINABILITY
Niko Karstikko , CEO , Bob W
Bob W asks TO DO MORE FOR THE ENVIRONMENT
By KATHAKALI NANDI
Challenging the hospitality industry to reveal its actual carbon footprint , climate-neutral short-term rental operator Bob W has launched a campaign to share its sustainability report .
Bob W has launched the ‘ Show Us Your Numbers ’ campaign and shared its greenhouse gas emissions per guest night to create a benchmark in environmental reporting . As part of the campaign , the hospitality provider has called the hospitality sector to also reveal what they call their “ naked numbers .”
In its recently released sustainability report , Bob W revealed that it emitted 29 kg ( CO2-eq / guest night ) of carbon emission per guest night in 2022 . This figure outperforms the average hotel ’ s emission of 40 kg ( CO2-eq / guest night ) in 2021 .
The latest figure is also less than the 41 kg reported by the company in 2021 when it had surged due to an expansion that saw Bob W ’ s apartment portfolio expanding eight times within a year .
By making its sustainability report transparent , Bob W aims to encourage partnerships to share the best practices in the industry and collectively improve the environmental impact of hospitality , it said in a statement .
Bob W is a climate-neutral organization , which means that it offsets emissions with South Pole action projects , a foundation that works to remove carbon dioxide from the atmosphere .
For the past few years , the company has been working on lowering its emissions and has reached impressive sustainability scores for its properties in Europe . This includes the highest EED score for design for the
Bob W Koti Katajanokka in Helsinki and a BREEAM excellent rating of 72.4 % for London ’ s Tower Hill property .
Some of the sustainable measures taken by the company include local roasters providing coffee , furniture designed in partnership with local creatives or sourced from second-hand suppliers , eco-friendly toiletries in rooms and encouraging guests to manage resources to ensure minimal impact during their stay . Bob W supports local communities as the company ’ s ‘ local marketplace ’ and recommends gyms and cafes 500 meters from each property .
Bob W is also promoting a ‘ per guest night ’ measurement . Similar to nutrition scores on food items , Bob W said this metric is less open to manipulation and easy to understand . Bob W has incorporated the per-guest night metric into its website to
80 hotelsmag . com Jan / Feb 2024