HotelsMag Jan-Feb 2024 | Page 64

F & B
The dining room of The Restaurant at Farmhouse Inn , at the Farmhouse Inn , in Sonoma County , Calif . or bar directly .” A major challenge in partnering with a restaurant operator is the risk of having differing goals and strategies . While some decisions may not look great for the restaurant ’ s bottom line at that moment , it could have a positive impact on guest satisfaction and the overall hotel performance .
NEIGHBORHOOD SERVICE Since hotel restaurants have the potential to become a defining aspect of the hotel , servicing the neighborhood and attracting local guests becomes equally important . Hotel occupancy will fluctuate from month-to-month , and without support for F & B outlets from the local community , an operator will be at the mercy of those very variabilities . More importantly , the local audience has the ability to build and sustain the reputation of the restaurant , said Crocini .
Therefore , it is important for a hotel restaurant to develop an independent spirit to maintain a dedicated customer base . “ A hotel restaurant is a restaurant which happens to be within a hotel . What
A HOTEL RESTAURANT IS A RESTAURANT WHICH HAPPENS TO BE WITHIN A HOTEL . WHAT MAKES A HOTEL RESTAURANT SUCCESSFUL IS ITS INDEPENDENT SPIRIT , NOT RELYING ON THE HOTEL FOR ITS SUCCESS AND ENSURING THAT IT REFLECTS THE LOCAL COMMUNITY
– BASHAR WALI , FOUNDER AND CEO , PRACTICE HOSPITALITY
64 hotelsmag . com Jan / Feb 2024