PERSPECTIVE
Gen Z ’ s preferred communication channels include messaging apps , video conferencing , email , collaboration platforms , texting , voice / video messages , file-sharing platforms , social media , intranet , chatbots , AI assistants , feedback tools , video sharing and collaborative document editing . Fostering open and transparent communication is crucial .
Here are eight tips for fostering open and transparent communication in your hotel business :
➊ Embrace technology : Provide modern communication tools like messaging apps and video conferencing to enhance productivity and teamwork .
➋ Set clear expectations : Communicate job expectations and goals clearly .
➌ Promote two-way communication : Encourage Gen Z to ask questions , share opinions and provide feedback .
➍ Regular check-ins : Conduct regular one-on-one meetings to discuss work and challenges genuinely .
➎ Transparency in decision-making : Share company decisions and reasons behind them .
➏ Feedback culture : Create a culture of continuous feedback that allows them to share as well as leadership .
➐ Training and development : Offer ongoing training to keep staffers engaged and mastering new skills .
➑ Celebrate successes : Recognize and celebrate achievements openly at all levels of the organization .
Effectively leading the Gen Z workforce is not only essential in the broader business landscape , but particularly critical in the travel and hospitality industry , one that traditionally experiences high turnover . Understanding their values and preferences is paramount in an industry where customer experience is at the forefront . Gen Z travelers seek authentic , personalized experiences and this same principle extends to their expectations as employees .
Moreover , embracing diversity and inclusivity is crucial in the travel and hospitality sector , where guests come from all walks of life . Gen Z ’ s emphasis on inclusivity aligns perfectly with the industry ’ s need to cater to a global audience . Companies that foster a diverse and inclusive workplace not only appeal to Gen Z employees but also resonate with a diverse customer base , enhancing their reputation and guest satisfaction .
Incorporating these insights into your hotel business can help you bridge generational gaps , retain top talent , and drive innovation within the travel and hospitality industry . As the workforce continues to evolve , embracing Gen Z isn ’ t just a choice ; it ’ s a necessity for staying competitive and thriving in the digital age . By understanding and adapting to the needs and preferences of Gen Z , hotels and hospitality businesses can unlock their full potential .
46 hotelsmag . com Jan / Feb 2024