ON THE WEB
HOTELSMAG . COM
THE NEWS
LOYALTY GOES BOTH WAYS
hotelsm . ag / MarriottStrike Employee strikes against Marriott International continued into early November ( and press time ), encompassing many Marriott brands — including Sheraton , Ritz-Carlton , W and Aloft — where collective-bargaining agreements expire this year . The company defended its position and said it was negotiating in good faith , as a national union representative said its members were fighting for a chance to have their voices heard on initiatives that it said could have longer-term effects on employee health and safety . Learn more about the issues at stake .
THE GOSTELOW REPORT
ROSEWOOD PRESIDENT EYES D . C . BOUTIQUE
hotelsm . ag / RosewoodDC “ You simply cannot do what everyone else does : Sometimes it is necessary to go against the norm ," says Radha Arora , president of Rosewood Hotels & Resorts , which is now managing the 49-room Rosewood Washington , D . C . Rather than expanding the number of keys or hesitating to add in steakhouse in a city saturated with them , Arora did the opposite . The hotel will have adjacent townhouse products : all one-bedroom , with , as he says , superb bathrooms and full working kitchens , all designed to Rosewood standards . And as for the steak ? If there is lots of something , it indicates a market , “ so why not come in and be even better ?” Arora laughs .
THE TALK
YOUR BRAND ? MILLENNIALS DON ’ T CARE
hotelsm . ag / BrandRight FOMO ( Fear of Missing Out ) is key when it comes to millennials , writes HOTELS contributor Christopher Henry , who says that pop-up concepts have been successful with that generation precisely because of their limited-time offering . The way of the future for the hospitality industry ? Soft brands and collections , he says . “ It is about having the right product , at the right time and place . Something that is adaptable and in the moment … These days , no one wants to walk in and find the same thing they saw in Maui , Mumbai or Moscow .”
4 hotelsmag . com December 2018