HotelsMag December 2017 | Page 6

HOTELS

PASSION FOR HOSPITALITY
Passion drives the life of a hotelier , 24 hours a day , 7 days a week . A commitment to perfecting the art of hospitality keep these hoteliers striving to create beautifully satisfying experiences for their guests .
HOTELS FUELS THAT PASSION

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SPECIAL REPORT
VIDEO : SHARE AND SHARE ALIKE
Facebook changed its algorithm in 2016 to give preference to content from family and friends . So what ’ s a content marketer to do ? Double down on super short , shareable video that organically encourages brand and property visibility without being heavy handed in the booking ask . Your guests will thank you and the clicks will come .
Experience HOTELS in print , on your laptop , mobile phone or tablet .
ABOUT THE COVER
Though Toronto-based design firm Yabu Pushelberg frequently designs the market ’ s best of the best , this time around they happily tackled the midmarket , 612-room Moxy Times Square . The biggest challenges : creatively designing around the small room footprints , and finding ways to attract a valueconscious clientele who would also bring their posse to hang in the hotel ’ s ample public spaces .
2 hotelsmag . com December 2017