HotelsMag December 2017 | Page 31

life span . Already getting shares on Facebook and Instagram , the Jullien Brothers videos also run on a loop within the new hotel ’ s guestrooms , and Chadha says they plan to use them on future blog posts as well .
Though Chadha couldn ’ t disclose how much the videos cost , he did say they weren ’ t “ terribly expensive .”
Anantara Siam Bangkok ’ s video with GM Patrick Both , on the other hand , cost US $ 1,500 to produce just over a minute and a half of content .
According to Both , the level of property recognition was well worth the money .
“ The many messages of congratulations that we received from our regular guests and colleagues and friends in hospitality and travel around the world tell us that we ’ ve hit the right note amongst the right audience ,” Both says .
“ We believe we achieved what we set out to do – portray the humanity in the luxury hospitality sector that has the human element as one its most important pillars .”

3 .– 7.2.2018

Messe Stuttgart
In conjunction with : GELATISSIMO
Artist Jean Jullien ( behind the much-shared “ Pray for Paris ” symbol following the city ’ s 2015 terrorist attacks ) was co-creator of one of eight shorts for the launch of CitizenM Paris Charles de Gaulle .
A screenshot from one of eight shorts created by the Jullien
Brothers for the launch of CitizenM
Paris Charles de Gaulle
Enjoy the first industry get-together for the hotel sector in 2018 !
• Essential : Experience the full programme for hotel operations and ambience .
• Inspiring : Talk to Europe ’ s know-how carriers for a successful hotel business .
• Unique : Obtain inspiration at the FOCUS HOTEL , your forum for best practice and innovation .
• 115,000 m 2 full of ideas : Directly off the motorway ,
5-minute walk from the
airport and
S-Bahn
( urban rail ) station .
intergastra . de # intergastra18 / INTERGASTRA