SPECIAL REPORT
SHARING
is
HOW SHORT , PEOPLE-DRIVEN VIDEOS REALLY DO REEL IN GUESTS .
By CHLOE RILEY , ASSOCIATE EDITOR
Watch Anantara Siam Bangkok ’ s video of GM Patrick Both online and get a special HOTELS play-by-play of what the property got right . Watch at hotelsm . ag / AnantaraGMvideo
At the beginning of the video , we see a dashing gentleman in a perfectly tailored blue suit scan the hotel lobby over the balcony before heading down to the bar to pick up his morning coffee . He ’ s sleek , he ’ s composed and his eye is turned on everything around him .
The man is Patrick Both , general manager at Anantara Siam Bangkok in Thailand , and the video was initially developed by a team on property for Virtuoso Travel Week , an annual travel agent networking event . Well-received during the event itself , the minute-and-a-half video ended up being a hit on social with 104,000 views and over 900 shares since it was posted on Facebook in late August .
In many ways , the video is a showcase of Both , following him around the property at every turn as he tastes turkey , dutifully adjusts the placement of an ottoman and generally flashes his GM charm . “ The inclusion of Patrick as the leading man was done intentionally to convey two very specific messages on two fronts – the human touch and the unexpected surprise ,” says Etienne De Villiers , the hotel ’ s public relations director .
December 2017 hotelsmag . com 21