Features
42
F & B
Outside tHe BOX
Hotel spaces , both public and private , are being designed and merchandised more creatively to differentiate products , drive trial and hopefully generate new loyalty . Similarly , F & B directors are being charged to look more and more outside the traditional restaurant ’ s four walls to find new ways to drive F & B revenue , if not completely turn traditional F & B on its head .
2 hotelsmag . com December 2016