HotelsMag December 2016 | Page 48

F & B
which offers guests a showcase for their culinary talents and a stage for sharing their best recipes . Guests wanting to keep their budget under control can use the space to cook meals , just for themselves or for a whole group .
AccorHotels ’ luxury Sofitel brand offers Le Gouter in lobby , lounge and bar areas every afternoon from 3 to 5 p . m . with the classic afternoon snack enjoyed by French children known . This is an opportunity to bring French flare to the guests ’ experience with classic pastries and sweets as well as hot beverages , primarily chocolate but also a coffee and tea selection .
MaxiMizing lobby social New York-based lifestyle hotel virtuoso Ian Schrager has called today ’ s lobbies “ Starbucks on steroids ,” gathering places ripe for generating incremental revenue , and more and more operators are cashing in on the evolving social spaces .
The Ace in New Orleans , for example , has a lobby bar that offers drinks and food all day long . Management staffs the lobby accordingly with bartenders , servers , etc . Since it offers free public Wi-Fi , edgy Ace tends to find that people will utilize the lobby for work during the day , perhaps grab some coffee or a bite , too , and then
At Soho House Chicago , The Allis occupies the lobby area and serves as a social space for meetings , a meal or cocktails . The concept was so well-received by guests that management recently expanded the space into the mezzanine level of the building .
In Tru by Hilton ' s lobby Hive experience , the “ Eat ” zone provides flexible seating and allows guests to purchase treats , drinks and light meals from the market .
transition into after-work cocktails and meetups with friends . Additionally , Ace usually has regular lobby programming such as DJs playing music most nights .
At the Ace in NOLA , an intimate performance space just off the lobby offers a drink menu .
Ace tries to design the lobby to be an open , inviting space , almost like a living room and serves to attract the general public , and all are welcomed as it wants to be perceived as a gathering and meeting place . Again , in New Orleans , management has culinary partners in the form of James Beard-nominated chefs Andy Ticer and Michael Hudman , who put together a food and drink menu served via the lobby bars . The result is a menu on the same caliber as what ' s served in the restaurants
At Soho House Chicago , The Allis occupies the lobby area and serves as a social space for meetings , a meal or cocktails . The concept was so well received by guests that management just recently expanded the space into the mezzanine level of the building .
The open-layout room includes an open kitchen with a wood-burning oven , along with a large , eat-in bar / workspace , exposed concrete beams and large windows . Couches and lounge-
The Hilltop Dining Room at the Carneros Resort and Spa , set for the first quarterly Carneros Supper Club
44 hotelsmag . com December 2016