Design
Guestrooms are furnished with an eclectic mix of bespoke and vintage items , such as a desk complete with metal-framed chair in burgundy leather .
Bathrooms are an off-white marble and feature a hexagonal floor pattern and vanity units , also in an off-white marble , with a timber apron and polished metal washstand underneath , giving it a vintage feel . conveniences , right down to all decorative lighting being dimmable . There are signature restaurants by James Beard Award winners Tom Colicchio and Keith McNally . And there are secrets . The balconies still have the swing door that allowed safes to be pulleyed up to offices ; there ’ s also a fantastic cellar , complete with vaulted ceiling and exposed brick walls .
How is it all coherent ? It starts with the positioning . The Beekman is not designed as a grand old dame hotel , despite its architecture . Rather , it is “ a truly singular luxury lifestyle hotel ” with history , architecture , eclectic interior design , contemporary amenities and modern service style to appeal to a much wider audience , says General Manager Robert Andrews .
The hotel is eyeing an annual ADR of US $ 500-US $ 600 , with a geographical market mix comprising North America , followed by Canada , major European countries and South America .
Interior architect Martin Brudnizki says it wasn ’ t an issue to design the hotel
High ceilings , an aged oak floor and simple off-white walls frame the premium guestroom space and portray a pre-war sensibility .
where there was no hospitality history to use as a basis . “ Even though this was not a hotel originally , our redesign process felt organic . The unique makeup of the building enabled us to design a space which would work brilliantly for a hotel , the nine-story atrium providing a special way to design an open and inclusive network from which bedrooms would lead from ,” he says .
“ The history and heritage of a building and its location is so important to me ,”
Brudnizki adds . “ I believe that through looking to the past we are able to create something which works for the future . So for The Beekman it was all about harnessing the spirit of old New York and making it workable for the modern day . The result is a bit of a blur between the Hotel Chelsea , the poetic landscape of Edgar Allen Poe whose words resonate so greatly in the city , and a traveler ’ s home brimming with objects found on his journeys .”
40 hotelsmag . com December 2016