HotelsMag December 2016 | Page 34

Regional PRofile

HOT OPENING : Milu Hotel , Florence , italy

Milu embodies the independent , boutique hotel trends in Italy , with a concierge who provides guests with insights about Florence ' s cultural scene , as well as an ever-changing gallery space featuring international multi-disciplinary artwork . Designed by studio DO / architect David Ohayon in collaboration with artists Carmel Ilan and Matteo Baroni , Milu aims to embody the " essence of understated style and elegance ." The 22-room hotel opened in October , but the property ’ s history goes back to 1400 , when it was a private row of residences owned by aristocratic and bourgeois Florentine families . From 1870 to 1989 , the property housed Café Doney , a gathering place for some of the area ' s most prominent socialities .

EuropE pipElinE

TOP MARKETS , YOY
London : 78 projects / 14,070 rooms (+ 26 %)
Moscow : 31 projects / 7,805 rooms ( -9%)
Istanbul : 35 projects / 6,310 rooms (+ 6 %)
Berlin : 23 projects / 6,266 rooms (+ 47 %)
Edinburgh : 26 projects / 4,538 rooms (+ 19 %)
TOP FRANCHISE COMPANIES
Hilton Worldwide : 147 projects / 24,312 rooms
InterContinental Hotels Group : 116 projects / 20,593 rooms
Marriott International : 80 projects / 14,605 rooms
Starwood Hotels & Resorts : 34 projects / 5,865 rooms
Whitbread Group : 29 projects / 3,741 rooms
TOP BRANDS
Hampton Inn by Hilton : 59 projects / 9,435 rooms
Holiday Inn Express : 53 projects / 8,179 rooms
Hilton Garden Inn : 43 projects / 6,911 rooms
Holiday Inn : 35 projects / 7,597 rooms
Moxy by Marriott : 34 projects / 7,050 rooms
A rendering of the Hard Rock Hotel London , scheduled for completion in summer 2018
CONSTRUCTION BY PROJECT STAGE , YOY
Under Construction : 423 projects / 74,158 rooms ( 9 %/ 7 %)
Starts next 12 months : 236 projects / 37,482 rooms ( 2 %/ 4 %)
Early planning : 292 projects / 40,445 rooms ( 8 %/ 6 %)
Total pipeline :
951 projects / 152,085 rooms ( 7 %/ 6 %)
CONSTRUCTION BY COUNTRY , YOY
United Kingdom : 228 projects / 35,040 rooms ( 10 %/ 13 %)
Germany : 146 projects / 28,759 rooms ( 34 %/ 36 %)
Russia : 98 projects / 19,460 rooms ( -1%/ -3%)
Turkey : 73 projects / 12,114 rooms ( -5%/ -9%)
Spain : 49 projects / 7,330 rooms ( -11%/ -11%)
Source : Lodging Econometrics
30 hotelsmag . com December 2016