HotelsMag December 2015 | Page 8

W debuts in the netherlands
Jin Jiang ’ s strategy folloWing massive merger
Blog : the neW nutrition – entomophagy ( insects )!
Hot openings :
W debuts in the netherlands
hotelsm . ag / Wnetherlands
W Hotels Worldwide recently debuted in the Netherlands with the highly anticipated opening of the W Amsterdam . The 238-room hotel spans two iconic buildings , one of which used to house the former Telephone Exchange and the other was previously home to KAS Bank . Architects collaborated with local designers to refresh the historic buildings with contemporary features inspired by their pasts .
interview :
Jin Jiang ’ s strategy folloWing massive merger
hotelsm . ag / JinJiang
Jin Jiang International ’ s merger with Plateno Group resulted in it becoming China ’ s largest hotel group . Together , the group boasts a combined portfolio of over 6,000 hotels with more than 640,000 guest rooms in 55 countries across all regions . HOTELS spoke with Jin Jiang about the hotel giant ’ s domestic and global plans and potential new brands .
Blog : the neW nutrition – entomophagy ( insects )!
hotelsm . ag / entomophagy
Ten years ago , eating an insect , other than as part of a truth-or-dare type of setting , would have been repelling . Today , the thought is actually not as strange to many people . In fact , apparently onethird of Americans say that they are interested in eating more insects .
4 HOTELS December 2015 www . hotelsmag . com