HotelsMag December 2014 | Page 22

Global Update

On HOTELSMag . cOM

Brandon Frohne
Read the full interview : http :// hotelsm . ag / 1tmdV2U
bloG :

TEcHnOLOgy iS nOTHing wiTHOuT SErvicE

Obviously technology can be hugely useful , but it can also inspire frustration without customer service , wrote HOTELS bloggers Tony and Jason Potter of Malta-based consultancy Braveagle . When technology combines with humanity , however , the results can be impressive .
“ One of us made an error in signing up to a service and gave an email to that service that was not to the business address needed ,” the Potters blogged . “ It was easy to unsubscribe for future emails but not easy to change the email to receive the service . A request was made outside business hours for help on the Internet . Within immediate response time we had a reply , human contact , an appreciation of the difficulty and a statement confirming the issue had been fixed . That ’ s service .”

IntervIew : cHEf SHarES THE vaLuE Of brand-buiLding

At just 27 years old , Brandon Frohne — executive chef at Mason ’ s at Loews Vanderbilt Hotel in Nashville , Tennessee — has already spent a decade in the restaurant business , not to mention overcoming personal challenges such as drug addiction .
These days , Frohne is busier than ever , not only serving up Southern food with a twist at three-meal restaurant Mason ’ s , but also building his own personal brand and raising three young kids . Nevertheless , Frohne also has made time to do plenty of publicity , including appearances on national television shows including Food Network ’ s “ Chopped ” and Travel Channel ’ s “ Chow Masters .”
“ We ’ ve seen more than 50 % growth in business this year versus last year , and we directly attribute that to anything that ’ s come out in print , TV or social media ,” Frohne said in support of his aggressive PR strategy . “ Any time we have a piece that comes out , we ’ re busy .”
Tony ( left ) and Jason Potter
Read the full blog post : http :// hotelsm . ag / 1D2F38m
Donna Quadri-Felitti bloG :

THE EvOLuTiOn Of pET-friEndLy HOTELS

Donna Quadri-Felitti , academic chair and clinical associate professor of hospitality and tourism at New York University , once dismissed pet-friendly hotels as overhyped . Today , Quadri-Felitti believes a pet program — done properly — can differentiate a property , as she wrote in her HOTELSMag . com blog .
Quadri-Felitti blogged about her stay at the Four Seasons Washington , DC with her dog , Pisa the Puppy , who was pampered with a special bed , toy , puppy treat , bottled water , ceramic bowls and a menu of doggie-food items that could be ordered compliments of the hotel . “ The total pet service was consistent with the other delights that have made the company one of the leaders in luxury ,” Quadri-Felitti wrote . “ It reinforced everything you might imagine the Four Seasons to be .”
Read the full blog post : http :// hotelsm . ag / 1wgAyID
20 HOTELS December 2014 www . hotelsmag . com