HotelsMag December 2012 | Page 53

On the horizon
F & B : MEETINGS & EVENTS

On the horizon

HERE IS A SAMPLING OF PREDICTIONS FOR THE NEXT BIG TRENDS IN F & B FOR MEETINGS AND EVENTS :
“ Coordinating the hotel ’ s catering menu with Pinterest boards so planners can be tantalized with what you offer and how the presentation looks .”
– Joseph Richter , director of catering , Four Seasons Hotel Washington , DC
“ Every opportunity where you can stimulate the senses will be considered , especially in meetings .”
– Stephane Franchini , executive director of food and beverage , Swissôtel Hotels & Resorts , Zurich
“ We will continue to see requests for organic , fat-free and lighter options that utilize more creativity and variety .”
– Greg Biggers , executive chef , Sofitel Chicago Water Tower
“ Everybody wants food to look more beautiful than it might even taste . The theatrics associated with food are only going to grow .”
– John Bullock , director of sales and marketing , Trump International Hotel & Tower Toronto
“ International offerings will continue to be on trend — examples like Moroccan , Indianfusion and Japanese .”
– Peggy Williams-Smith , senior corporate director of catering sales & event management , Marcus Hotels & Resorts , Milwaukee , Wisconsin
“ Value for price paid will be the barometer . If F & B departments do not pay attention to that , they will not keep the customers they have or acquire new ones .”
– Frank Kren , food & beverage director , Meliá Hotel Atlanta
catering sales and event management for Marcus Hotels & Resorts , Milwaukee , Wisconsin .
Sometimes menus that are both memorable and cost-efficient represent a blast from the past . Pfefferkorn says instead of beef tenderloin , which can cost US $ 8 to US $ 9 per pound , he might choose braised chuck for a banquet menu , since it costs only US $ 3 per pound . “ People are going back to how grandma cooked , and grandma didn ’ t cook beef tenderloin ,” he notes .
Nyman also is an advocate of oldfashioned touches for events , such as cotton candy or popcorn machines . “ These are low-cost things that get people excited , and also , they are very visual ,” he says . “ I ’ m a big believer in social media , and what ’ s hot right now ? Instagram and Pinterest — two things that are image-based .”
Whatever the specific approach a property takes , however , perhaps the most important thing to remember is that the goal is very much a moving target . “ Meetings and events have always been important to the overall profitability of the hotel ,” Williams-Smith says . “ The piece that has changed is the customer . Meeting planners are very well-versed on trends and look to the catering and conference service team at the hotel to come up with creative ideas they haven ’ t seen yet . To stay relevant , catering must continually evolve .”
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