CULINARY This fall IHG launched the Kitchen
CLOUT Passport online promotion for its InterContinental Kitchen Cookbook iPad app , inviting food bloggers to work alongside InterContinental Hotels & Resorts restaurant chefs . “ The Kitchen Passport bloggers were chosen based on topics they cover , their overall social media audience and reach and interest in the program ,” says Debbie Grant , director of brand management , InterContinental Hotels & Resorts . InterContinental Buckhead Atlanta , for example , invited Anne Dolce of The Daily Meal blog to develop dishes with chef Art Smith at the hotel restaurant Southern Art .
IHG is sharing Kitchen Passport via Facebook , YouTube and Twitter with the hashtag # ICKitchen . IHG says it expects to see an increase in downloads for the app as a result of the promotion .
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The event series kicked off with Marriott Meetup in September in Boston .
MARRIOTT GETS WIRED Marriott International this fall launched the Wired + Marriott Culturazzi Series , an event series partnership with tech magazine Wired for its namesake Marriott Hotels & Resorts brand .
“ Through these events — which are meant to inspire , inform and entertain — as well as our overall marketing
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and PR efforts , we will help increase Marriott ’ s share of the Gen X and Gen Y frequent business traveler target ,” says John Wolf , Marriott International ’ s vice president of global public relations . “ They are mobile and always connected to work , family and friends . They want high-tech but also high-touch service .”
The events kicked off with Marriott Meetup in September at the Marriott
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Boston Long Wharf Hotel . It featured Reddit co-founder Alexis Ohanian and was attended by 127 people . Other events included the Humor Me Comedy Showcase in October at the Marriott Marina del Rey , attended by 237 people . The event series culminates this month at the Wired Store in New York City , where Marriott will present an interactive display and VIP event . |
12 HOTELS December 2012 www . hotelsmag . com |