Wellness veteran Emlyn Brown is making healthy changes at Accor ’ s luxury brands .
PROFILE
Wellness veteran Emlyn Brown is making healthy changes at Accor ’ s luxury brands .
Contributed by ALICIA HOISINGTON
ophisticated luxury customers
S arrive at a hotel with their own set of complex habits , so wellness must be all-encompassing — starting with the soul and extending throughout the guest journey : So says Emlyn Brown , vice president of wellbeing for Accor ’ s luxury and upper-upscale brands .
“ When it comes to wellness , any luxury brand has to be responding to guest needs , and matching , if not stretching , them ,” he says .
With over 20 years of experience in the wellness space , he should know . Before joining Accor in October 2018 , Brown , 47 , was global design director at Switzerland-based Resense Spas S . A . He also has held positions at GOCO Hospitality , Six Senses Hotels Resorts Spas and Holmes Place Lifestyle clubs .
A recent white paper about wellness by Accor found that 56 % of affluent travelers place a top priority on the statement , “ I ’ m striving to become healthier in the coming year .” Luxury hotels have a responsibility to provide a stay that puts wellness front of mind , Brown says .
INTEG WELL
CALL TO ACTION Simply put , he says , it ’ s crucial to think of wellbeing throughout every space in a luxury property . Without a solid strategy , hotels won ’ t
40 hotelsmag . com April 2020