PROFILE
AMID A BOOM IN DIGITAL DATA , GOOGLE ’ S DUSTIN BOMAR SEES THE FUTURE DIRECTION OF HOSPITALITY .
THE FUTURIST DUSTIN BOMAR
By CHLOE RILEY , ASSOCIATE EDITOR
In the past year , Google has
I rolled out multiple hotel products , including a Book on Google tool that allow reservations to be handled directly by the hotel , a translation tool piloted by Hyatt Hotels Corp ., and a mobile feature that allows users to track hotel prices over time as well as compare prices with other hotels in the same destination .
These initiatives are all about matching up the right person with the right need , according to Google ’ s head of industry , travel Dustin Bomar .
“ I think from the hotel side of things , so much of it is around filling the rooms and around filling the right rooms ,” he says . “ Big chains like an IHG or a Hilton have many properties in a particular city , but not all of those properties have the same business needs .”
“ It ’ s not about just filling the hotel as inexpensively as possible but finding
Dustin Bomar , head of industry , travel at Google
CUSTOMER , HOTEL
April 2019 hotelsmag . com 45