PROFILE
LIFE HOUSE CO- FOUNDER RAMI ZEIDAN HAS A FORMULA TO CREATE A COMPETITIVE ADVANTAGE IN THE AFFORDABLE LIFESTYLE SEGMENT .
By JEFF WEINSTEIN , EDITOR IN CHIEF
Rami Zeidan says he finds
R his inspiration in data as the conclusions he and his Life House team draw from number crunching greatly influence their decisions to operate more profitably .
So it should come as no surprise that the experience-driven , locally-rooted , accessibly-priced , Life House brand with smaller footprints has a primary operating philosophy that focuses on technology and digital marketing to reduce the cost of guest acquisition , while tapping into what guests truly want today at what Zeidan considers that sweet spot in the rate scale . Combine that with a vertically integrated structure that allows the team to develop and design these smaller properties where the competition is not as sophisticated and it is clear why Zeidan is very bullish about the potential to quickly ramp up development of the Life House brand at a reduced cost as well as third-party manage with their plug-andplay proprietary systems to help quickly turn around struggling independents .
Founded in 2017 , New York City-based Life House has a price point sitting
THE CPC MAVEN RAMI ZEIDAN
TECH marrıes
32 hotelsmag . com April 2019