ON THE WEB HOTELSMAG . COM
THE BLOG
PERKS OF A SOLID ASSET MANAGER
hotelsm . ag / AMPerks With the increase in the number of fund-owned hotels in recent years , the industry has seen a spike in the number of hotels with asset managers , writes HOTELS blogger Mark Genoble . Typically acting as the middleman between an ownership group and a hotel ’ s operations teams , an asset manager ’ s job is to maximize the hotels profit by increasing revenues and improve operating efficiencies . While owner-operated hotels are able to respond to trends and guest issues much more quickly than large brands and institutional owners , frequently properties overseen by asset managers are better positioned to maximize profit through new revenue streams and cost controls .
THE TALK
STAND YOUR OTA GROUND
hotelsm . ag / OTAdealings The handwriting on the wall is now clear : Eat or get eaten , says HOTELS blogger Dan Lesser . OTAs , which today dominate the consumer point of entry to the hotel industry , have thrown down the gauntlet , planning to further intrude the sector by possessing and controlling their own inventory in the future . Recent aggressive direct booking initiatives , which are the lowest cost for hotel owners , have resulted in the lodging industry finally gaining ground in shifting consumer behavior toward brand . com websites . Hotel companies need to restrict and ultimately eliminate inventory available to OTAs , says Lesser , and allowing Expedia and Priceline branded hotels to contest the major brand families must be deemed a no-no .
THE NEWS
AIRBNB OPENS UP TO HOTELS
hotelsm . ag / AirbnbHotels In what one brand strategist called an “ inevitable surprise ,” Airbnb has opened its arms to independent-minded hotels that meet its specific hospitality standards , allowing them to list rooms for sale on its platform through a third-party distribution network . Launched in collaboration with cloud-based distribution platform , it allows hotels to connect booking information to their existing management system in real-time . For some hotels , this could mean a powerful distribution channel that means not being beholden to OTAs .
4 hotelsmag . com April 2018