GROUNDBREAKER
Budding entrepreneurs will be invited to set up their offices on site at Mob Hotel for up to six months , in return for presenting their concepts to hotel guests . CYRIL
ISMS
emergence of new ideas , sharing cultures , and the desire to move forward together .
With room rates ranging from € 89 to € 200-plus ( US $ 94-US $ 212 ) and staffing levels 35 % less than traditional boutique hotels , turning a profit is possible . Even the restaurant menus make it easier to control costs with just a few starters and entrees , pizzas and a few desserts .
The investment group initially plans to own and operate every hotel to have complete control and make changes in the moment , if so desired . “ When you want to create something very close to the people , you want to create a project that will have different lives ,” Aouizerate says . “ In two years , you may need a new concept in the restaurant or bar , so you need to have an obsession to change and have the capacity to do so .”
BETWEEN JEANS , PIZZA In his almost 500-page preface introducing Mob Hotel , Aouizerate writes that creation and innovation are no longer illustrated via competitiveness , a quantitative and performance-based achievement , but find their meaning in the quality of the experience lived and felt by guests in the profound integration of passions , cultures and the philosophies inherent in Mob Hotel .
That view informs what makes Mob Hotel different from Mama Shelter , which Aouizerate says was his reflection at the end of the 1990s . “ It was an answer to how to create a low-cost vision ,” he says regarding Mama Shelter . “ That was 16 years ago . Think about how the world now is so different and why Mob Hotel is a movement . We are creating gardens where people can eat under trees or watch films . There is a real library with 4,000 books ; hand-made popup shops ; food trucks on weekends ; an organic market once a week in garden with three or four farmers selling apples , small cheese , etc . It is very different .
“ For me the Mob Hotel vision is something between jeans and pizza . You can find jeans for a billionaire or for a worker , and there is no social affront . Pizza is the same : It is for before the football match or for the billionaire in Italy who wants something completely fantastic .”
“ I ’ m too young and developers don ’ t need advice from me . But for the younger generation , don ’ t be a fast finger ( sell too quickly ). If you think like this it is because you don ’ t believe in your own project .”
“ Creation and innovation are no longer illustrated via competitiveness , a quantitative and performance-based achievement . They find their meaning in the quality of the experience lived and felt by the client in the profound integration of passions , cultures and the philosophies inherent in The Mob .”
“ If you give organic food it protects the farmer and takes care of the system that produced the food . At the same time you take care of the guest because what you give them is good . It ’ s a real reflection . I am not organic to be fun or seduce the people with tattoos and pierced noses . It is a true decision .”
30 hotelsmag . com April 2017