GROUNDBREAKER
CYRIL AOUIZERATE
M
VEME N
T
OOF
MOB
THE
CREATOR OF MAMA SHELTER IS BACK WITH A UNIQUE VISION THAT REFLECTS WHAT IS GOING ON IN THE WORLD NOW .
By JEFF WEINSTEIN , EDITOR IN CHIEF
Cyril Aouizerate ’ s new Mob Hotel is neither a concept nor a brand – it ’ s an ethical , cooperative movement , he says ; a new hotel experience that focuses on individual and community wellbeing , as well as on human progress . Aouizerate , creator of the Mama Shelter brand and a former Le Sorbonne philosophy professor , says The Mob Hotel is an approach to hospitality whose time has come , where experiential hospitality takes on new meaning .
“ For me to have a hotel it is more something of a responsibility instead of just having a company ,” says the Frenchborn , 47-year-old son of a typographer . “ I feel more like I have a mission . I ’ m an entrepreneur , too , but I think we are in a world if you don ’ t believe what you are going to do 1000 %, you have no chance to succeed . I believe 1000 % that we have this mission to create real moments to meet others , artists , and have music , song , light and show . The spirit of Mob Hotel is reflected in the identities of sight , sound , smell , taste and touch .”
April 2017 hotelsmag . com 25