Urban Boutique Concept
 OFFERING DEVELOPMENT INCENTIVES FOR THE TOP 50 U . S . & CANADIAN MARKETS
 ®
 Best Western ® Hotels & Resorts vībrant and stylish upper midscale boutique brand Innovative • Cost-Efficient • Urban Design
 BUSINESS MODEL
 • Cost-effective to build and operate
 • Flexible design specifications
 • Designed for operational efficiency
 • Highly profitable
 PROTOTYPE
 • Minimal 9,000 sq . ft . urban footprint
 • 101 value engineered guestrooms in 5 stories
 • Spacious multi-functional lobby with revenue producing zones
 • Lobby bar or rooftop bar
 • Cafe area - Premium coffee and food offerings
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 Each Best Western ® branded hotel is independently owned and operated . Best Western and Best Western marks are service marks or registered service marks of Best Western International , Inc . © 2017 Best Western International , Inc . All rights reserved .