Special RepoRt : Change Makers adding that whenever he can , he makes time for traveling , catching up with good friends over a glass of whiskey ( or two ) and getting insights from everyone he meets along his journey .
The biggest challenge , Radjimin says , is coping with the human resources : “ Finding the right souls ” to fill positions in each property and educating them about the brand has turned into a real , ongoing challenge . “ It is like finding a needle in the hay , but luckily the needles are many if you know where to search ,” he says .
Radjimin also operates according to the philosophy that “ business is not only a business . You need to give back to the community where you are located ,” he says . “ In our case , we are improving our core business , and at the same time contributing back to the society , especially the local creativity scene . It is a two bird one stone analogy ( or maybe even more with bigger stone ).”
This philosophy stems from Radjimin ’ s belief that his millennial customers are much more aware and educated and , therefore , Artotel emphasizes improving its uniqueness while elevating customer service . Eventually , he says , what becomes effortless impacts the hotels ’ ROI . “ The hotel is basically a human interaction , which is what I am fond of ,” he says . “ It ’ s about relationships and service , and I am a people person . Therefore , I see the hotel business as my playground .”
The man who says he especially enjoys watching his son grow up and looks forward to having another addition to the family tree is also results oriented . “ As a startup company we are looking forward to the result . This has to be done , that has to be done with satisfying results in a timely manner ,” Radjimin says . “ As Artotel grows bigger , we have met and worked with fellow artists who I can really rely on and manage . And since then we formed ourselves as process oriented . At the end , I want the results to be executed within detail process .”
ArTOTEL ' S ESSEncE
THE cOncEpT : Art inspired design hotels featuring emerging local artists in creative and unexpected ways . Every Artotel is customized based on its location and environment , as well as the local ' s lifestyle .
pipELinE : Artotel indonesia has hotels open in Surabaya and central Jakarta . coming in 2016 are properties in Bali and Yogyakarta ; three more are on track for 2017 and four are planned for 2018 . The long-term plan is to expand globally .
rAdJimin ' S BuSinESS pHiLOSOpHY : The hotel is basically a human interaction and about relationships and service .
Lobby at the Artotel Surabaya www . hotelsmag . com April 2016 HOTELS 41