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Harness the Power of Best Western Hotels & Resorts with our Soft Brand .
The BW Premier Collection ® provides independent hoteliers the opportunity to retain their local identity and individuality while locking-in all the advantages of a global powerhouse . BW Premier Collection hotels are carefully selected upscale and luxury hotels recognized by TripAdvisor ® with a 4-star customer experience rating .
Everything to Gain … BW Premier Collection
Independent upscale hotels in primary markets will benefit from our :
• Pay-for-performance business model . You only pay commission on the reservations we send you .
• No Property Improvement Plan ( PIP ) required
• Access to our $ 1.8 billion global reservation system
• Additional á la carte services are available for hotels that would like to access them
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Each Best Western ® branded hotel is independently owned and operated . Best Western and the Best Western marks are service marks or registered service marks of Best Western International , Inc . © 2016 Best Western International , Inc . All rights reserved .