HotelsMag April 2013 | Page 20

INTERVIEW : A VIRGIN APPROACH TO HOTELS
GLOBAL UPDATE

THE GOSTELOW REPORT

The long-awaited May 2013 opening of El Encanto by Orient-Express Hotels will undoubtedly , under its boss Ali Kasikci , remind anyone who needs reminding to put Santa Barbara , California , into their future plans . Although Bacara — now owned by lawyer and entrepreneur Tim Busch — is not going to see a name change ,
MARY GOSTELOW
2014 Winter Olympics .
Pristina , Kosovo , is one capital city that seems to be ripe for a brand . With only 21 hotels listed on TripAdvisor and none of those exactly world-famous , who is going to put a recognizable flag there — or , indeed , anywhere else in the country ? It is rumored that the Kosovo Republic ’ s Ministry of Trade & Industry Minister Mimoza Kusariit
will be used to kick-start Busch ’ s Meritage Collection of luxury properties .
Meinhard Huck , president of Swissôtel Hotels & Resorts , Zurich , is targeting destinations such as Batumi , Georgia ; Budva , Montenegro ; Jeddah , Saudi Arabia ; and , despite its continuing Arab Spring unrest , Bahrain . Looking further east , he would like Dhaka , Bangladesh and Kuala Lumpur . To add to his China portfolio , he wants Hainan , Jiading , Suzhou and Xian . In China , he already has two openings coming up in 2014 , namely a 400-room Changsha hotel and a 375-room Chengdu property . This year ’ s openings , both slated for November 2013 , include a pair in Sochi , Russia , ready for the
Lila wants to establish a year-round resort in the Sharr National Park , in the western part of the country , bordering Macedonia .
Dubai has , to general amazement , announced more hotels developments , with a supposed 100 properties coming up in what will be Mohammed Bin Rashid City . Dubai ’ s more senior sibling , Abu Dhabi , is somewhat more cautious . There , one of the latest signings is a 300- room hotel , with 120 serviced apartments , planned for Sowwah Island , site of the future stock exchange . The development is being led by New York City-based Stephen Ross and his Related Cos ., working with Gulf Capital , Abu Dhabi .

ON THE WEB

INTERVIEW : A VIRGIN APPROACH TO HOTELS

Veteran hotelier Raul Leal is CEO of one of the industry ’ s most anticipated hotel brands , Virgin Hotels . While Virgin Hotels , New York City , is converting the 27-story , Art Deco-style Old Dearborn Bank Building in downtown Chicago , it is also very close to announcing a second hotel in California in addition to a third
deal in a major U . S . market .
Leal told HOTELS , “ Virgin will help cure the longstanding traditional pain points people struggle with , such as check-in . In guestrooms on the lifestyle side , hotels have missed details like great lighting , shelf space , a comfy bed and a great work desk . We are going to give it our point of view .”
Read the full interview on HOTELSMag . com : http :// hotelsm . ag / WstacR
BLOG :

GIVE AND GET

Adding an onproperty natural history museum and then donating US $ 35,000 to another museum ’ s fundraiser is not part of most hotels ’ e-marketing strategies , but it ’ s paying off for Greg and Meredith Tally , the owners of the 117- room Best Western Denver Southwest in Lakewood , Colorado .
One of HOTELSMag . com ’ s bloggers , Scott van Hartesvelt of GCommerce Solutions in Park City , Utah , praised the Tallys ’ unique approach . “ After theoatmeal . com asked people to follow the property on Facebook , in 48 hours , more than 35,000 new people became fans ,” van Hartesvelt wrote .
Read the full blog post at HOTELSMag . com : http :// hotelsm . ag / WlGFdR
18 HOTELS April 2013 www . hotelsmag . com