GLOBAL UPDATE
GENTLEMEN WELCOME
Steigenberger Frankfurter Hof in Frankfurt , Germany , is on trend with its € 4 million ( US $ 5.2 million ) investment in its spa , a 10,764-sq-ft ( 1,000-sq-m ) facility featuring a special zone for male clientele .
Designed by Colognebased Peter Silling & Associates and operated by Bangkok-based Goco Hospitality , the spa at the hotel includes a barbershop that promises both a 1920s vibe and contemporary touches . Dark woods and leather provide a classy atmosphere for a traditional shave or haircut or more luxurious facial treatments while Hommage supplies grooming products and two flat-screen televisions broadcast the latest sports and current events .
In addition to the men ’ s area , the spa also includes a uniquely designed hammam , a spa suite , a steam room and a vitality pool with a Jacuzzi effect .
The new spa at Steigenberger Frankfurter Hof includes a 1920s-inspired barbershop catering to men .
Rendering of 1 Hotel Central Park , New York City
LOFTY LAUNCH PLANS FOR SH GROUP
C . Scott Rohm has his sleeves rolled up will likely open in more than two years . and boots firmly planted on the ground as Rohm — who has also held senior roles the new president of SH Group , Starwood with West Paces Hotel Group ( now Capella Capital Group ’ s hotel brand management Hotel Group ) and The Ritz-Carlton Hotel company that is overseeing the development Co . — and his team are already sourcing and launch of the group ’ s two new luxury deals for 1 mostly in the United States and and lifestyle hotel and residence brands , Baccarat in major international gateways , Baccarat Hotels and 1 Hotels & Resorts . He with Asia Pacific apparently offering the says a hands-on approach is a must , especially for start-ups , and it ’ s what he is look- brand ’ s future growth will come through
next best opportunities . He says most of the
ing for as he recruits the rest of his corporate management contracts , which makes the management team to establish brands for launch of the initial five so important for Barry Sternlicht . developers to see how the brands perform . “ Any operator can say what they want Rohm predicts the 1 brand can reach 100 about their brand , but when a customer hotels within 10 years and offers a good conversion opportunity for 4-star hotels looking experiences it , that is what your brand is ,” says Rohm , who joined SH Group in for fresh positioning . Baccarat will continue January from the Turnberry Hotel Group . to be a new-build story , and mostly with a “ The launch of these hotels is critical , residential component . and we must have a small but lethal
Rohm adds that the company has left the corporate team driving the brands with door open to either managing or developing more brands . “ If you look at Barry and the local teams .” Five hotels are under development and Steve [ Hankin , Starwood Capital ’ s managing director ], they are brand guys and can scheduled to open within 24 months , including three in New York with two 1 hotels develop a platform that supports more than and one Bacarrat , as well as a 1 Hotel & two brands ,” Rohm says . “ Now we are Residences in Miami Beach , Florida , and focused on the two brands . Going forward , a Baccarat in Rabat , Morocco . Another we will be opportunistic and build off of the Bacarrat is under development in Dubai , but platform we are creating .”
14 HOTELS April 2013 www . hotelsmag . com