HotelsMag April 2012 | Page 65

OTRUM FORMALIZES PARTNERSHIP WITH LOEWE
Entropic , Philips team on broadband solution
Entropic Communications Inc . and P & F USA , the exclusive licensee for Philips Hospitality in North America , have announced the combining of Philips hospitality televisions with Entropic ’ s Broadband Access silicon solution , allowing broadband service to be delivered to hotel rooms where there is not a dedicated Ethernet broadband infrastructure wire to each room . This enables both TV and broadband services to hotel rooms over existing coaxial cable .
“ We found Entropic ’ s silicon solution appealing as it is a high RF implementation and can co-exist with existing cable TV transmission ,” says Todd Richardson , senior vice president of sales and marketing for P & F USA . “ The throughput for broadband and the video co-existence make it an attractive solution for the hospitality market .”
OTRUM FORMALIZES PARTNERSHIP WITH LOEWE
Following the successful installation of Loewe screens in Corinthia Hotel London , Otrum has announced the signing of a worldwide partnership agreement with Loewe .
“ Otrum has seen a growing market demand for Loewe screen integration over the last year , particularly from high-end brands and boutique properties ,” says Nigel Bateson , vice president , products , at Otrum . “ In recent years , Loewe has
Acentic launches Smart Conference
Acentic has debuted its complete Smart Conference solution for hotels . With the new technology , hotels can bundle conference services such as the Smart Board interactive whiteboard system , conference landing Internet page , AV technology , public displays and full engineer support . Furthermore , the Smart Board provides full convergence among devices including laptops , tablets and smartphones for activities such as whiteboarding , web browsing and PDF viewing . The Smart Board also is extremely low in energy consumption and eliminates the need for paper boards and note pads .
“ Our offerings increase the hotel ’ s value by providing the quality technology for the conference area guests are accustomed to using at home ,” says Richard Robinson , CEO of Acentic .
become more comparable to our mainstream TV screen providers , both in terms of screen functionality and market price . Due to this we see Loewe as a very attractive addition to Otrum ’ s product portfolio .”

In brief

■ Kahla Professional has named Bert Dittmar director of global sales .
■ The Homer Laughlin
Dittmar
China Co . has announced its Kenilworth brand of fine-dining porcelain is changing its backstamp to Rak Porcelain . There will be no changes to the product itself .
■ Amadeus has appointed hotel industry veteran Jeff Edwards to head up its growing hotel business , Edwards which incorporates both distribution and IT services .
■ Turn-Key Industrial Engineering Services has appointed David Bernstein senior vice president .
■ Alto-Shaam has debuted a new website targeting customers in Spanish-speaking regions of the world . The site is a near mirror image of the current site , alto-shaam . com .
■ MaxLite has appointed Pat Treadway and James Steedly to director of product marketing and director of product R & D and engineering , respectively .
■ Graham Downes Architecture has been selected to design the Hard Rock Nuevo Vallarta in Mexico .
■ Andis Co . has named Karen Formico vice president of marketing .
■ HMK Mattress Co ., the parent of Sleepy ’ s and 1-800 Mattress , has launched a hospitality bedding division .
■ Guarded Systems Inc . has appointed Ian Brown chief executive officer .
www . hotelsmag . com April 2012 HOTELS 63