HOTELIER Magazine 3rd Issue (English) | Page 4

SUSANNA SAFARYAN CHAIRPERSON OF THE TOURISM COMMITTEE, THE MINISTRY OF ECONOMY OF RA The hotel industry is an essential contributor to the growth of the tourism sector. Over the past few years, a new tendency has emerged within the hotel industry of Armenia - to build hotels in a certain style. Hotels in Armenia, as in the rest of the world, not only provide accommodation but also carry a specific mission, distinguishing themselves by their appearance, style, interior, internal atmosphere, emphasizing their uniqueness and competitive advantages. Recently, hotels in Armenia have been aspiring to present national elements, such as culture, architectural solutions, traditional approaches and much more. It is worth mentioning that many hotels or guesthouses use a distinctive feature, typical for a certain location that increases the reputation of a tourism region and promotes local tourism offerings. In the hospitality field of Armenia, there is a noticeable growth of international hotel chains; today their number in Armenia exceeds 15. Moreover, it is important to note that the B&B hotel industry is actively developing in regions. This significantly contributes to the growth in tourist flows and revenues of the local population in regions. In parallel with the growth of the tourism recently, responds to decentralized sector in Yerevan, the hotel industry (regional) tourism policies, Yerevan is changes still maintains a leading position and as well. Hotels are being built both in brand-new hotels continue to grow in the capital and the regional tourism the capital, including the international destinations. Though hotel construction, hotel chains. It is noteworthy that undergoing interesting 4 • HOTELIER • wwww.hoteliermagazine.net •