HOTELIER Magazine 1st issue - English | Page 34

Things you should know about hotels Commission rates: you book a hotel room through an online travel agent their slice of the fee is between 15 and 25 per cent. It can even creep higher if the hotel wants more favourable exposure on the OTA’s website. The person behind the check-in desk gets to see the OTA’s cut but you do not, lest the words “rip off ” should pass your lips. The big players are Expedia, which owns Hotels.com, Wotif, Hotwire. com, trivago, Orbitz, HomeAway and Venere among others, and Priceline, which owns Booking.com, KAYAK and agoda. com as well as several more. Between them Expedia and Priceline now control about 85 per cent of the online hotel booking market in Australia. In September the Australian Competition and Consumer Commission ruled that hotels can offer a lower price to guests but only if they make their booking by calling the hotel direct. The hotel is not allowed to advertise a price on its website which is lower than that offered by the OTA. The OTAs also benefit from the valuable guest data that comes their way with each booking, including email address and credit card information. When Overbooking: like airlines, hotels know that some guests who booked a room are not going to show up so they overbook to ensure a full house. If it should happen that all the booked guests arrive you might be out of luck. If the hotel behaves honourably, you should get “walked” to another property. While you’re supposed to get a room in a hotel at least equal to the one that’s been snatched you might feel you’ve missed out, in which case a letter to the general manager and a salvo on TripAdvisor is salve to the wounds. In a worst-case scenario you will simply be shunted out the front door, end of story. You’ll get a refund, and in most countries you can take legal action against the hotel under consumer protection legislation but if you’re from out of country, the hotel knows that’s probably not going to happen. Also just like airlines, the guests least likely to be relocated are those who have displayed their loyalty to the hotel or brand via previous bookings. Just The concierge: “Tell ‘em I sent you,” says the concierge as he sends you on your way to a restaurant he’s just recommended. “Red carpet treatment coming up,” you might think. More likely that the concierge is getting a slice of the pie. That’s not a reason to diss your concierge’s restaurant, bar, tour or shopping recommendation. Any decent concierge will put quality ahead of kickback every time, their reputation rides on you having a good time, and an unhappy customer broadcasting their discontent in the lobby is death to them. The word of the concierge is not gospel, but they’re on your side. credits: traveller.com.au soegjobs.com ihgplc.com www.happybus.am We know that you, as an agency, organize high level tours and transfers and you work with hotels. So, you have a multi-role business, tell us, how you decided to start this company and what advantages the company “Happy Bus” has to offer to its customers? T he company was founded in 2018, we started out as a transportation company, and the ideology of the company was based on the quality of the service. It was of utmost importance for us to provide the best possible experience for tourists who visit Armenia. And to be able to provide that quality to our customers, we broke it down to several points to be able to live up to the standards we put for ourselves. For us, some of the elements of positive and memorable experience are: • perfect mechanical and cosmetic condition of the car, • cleanliness of the car, • driver’s language skills, • affordable prices. In the beginning it turned out it was much difficult to get integrated in the market, but we did work a lot and worked hard and were able to get sustainable partners and client’s database. While we were developing and promoting out company, we decided to diversify our services and to act as a tour agency as well, because that would allow us to provide a full package of quality services to our customers, since we already had both the staff and the part of transportation deployed and smoothly operating. Do you have any news or any updates for your customers to look forward to? Y es, now we offer a large variety of cars with different capacity from 2 to 20 people, and we are planning on integrating new technical and program solutions into our cars. We are already represented in various digital platforms worldwide. In the near future “Happy Bus” will also launch innovational solutions in this sphere which will be totally new in Armenia. I’d like to add one last note, as a summary, which I have learned from our own experience; for the success of your business you need to serve your guests with full enthusiasm, and see them not as customers, but rather relatives of yours. Vahan Hovhannisyan Founder and CEO of Happy Bus