Hotelier Indonesia Magazine 30th Edition Edition 30th Finale 2017 | Page 70

How can the expo open up opportunities for
practitioners in the hotel and integrated resort
destination industry to grow their business?
More than 8,000 attractions industry professionals, inclu-
ding integrated resort developers will be in attendance to
network and conduct business. Asian Attractions Expo is
the premier event in the region for the attractions indus-
try, and it is the perfect venue for companies interested in
breaking into the industry or working with the industry to
make connections and establish business relationships.
Any AAE conference session that hoteliers must
attend? Why?
AAE 2017 offers 11 expert-led education sessions on a
wide range of issues and topics related to the attraction
industry, which provide real-world examples and best
practices to improve operations and drive business. Session
topics include safety, intellectual property use, cultural
sensitivity and regional awareness, revenue generation,
facility excellence, human resources, industry innovations,
and more. The complete education program is available
at www.IAAPA.org/AsianAttractionsExpo and click on
Education.
A few sessions which may be of interest to hote-
liers, include:
Redefining Your Attraction as a Destination
The pace of growth the tourism and leisure industry in
Asia over the past 10 years has been phenomenal.
Session participants will learn how attractions should be
redefined as a destination and how they should reshape
and reengineer themselves to meet capitalize on emerging
opportunities. Top industry leaders from some of the re-
gion's top attraction-destinations will share their perspec-
tives on the future of the industry. A World of New Ideas
– Multimedia Spectaculars
The sessions takes an inspiring look at the latest trends,
projects, and stand-out multimedia spectaculars. From the
world’s most famous multimedia presentations to Asia's
recent productions, panelists will explore some of the most
breathtaking shows and a preview of what’s to come. Also,
discover what has convinced destination decision makers
to implement spectacular attractions to drive attendance,
what trends unite successful projects, and what lessons
theme parks and resorts can learn.
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Creating and Elevating Special Events
Attendees can discover the secrets of success as industry
leaders in entertainment, marketing, food and beverage,
and merchandise share innovative ideas and compelling
insights on how to build the perfect event.
Learn about the best practices in event development from
inception to execution. Understand how budgets, creative
design, social media, marketing strategies and more all
work together to insure success.
The Food and Beverage Learning Lab – New Ideas
to Drive Revenue and Increase Value Through
Upselling
Participants will learn proven techniques to drive your
food and beverage revenue sales through the art of
upselling, and gain an understanding of what it takes to
implement a successful program at your facility through
this highly interactive session. Topics covered include who
needs to be part of your program, what should you be up-
selling, why guests want to be upsold to, and how to engage
your staff.
The HR Learning Lab: Exploring an Effective The-
med Recognition Program
This session provides insights into to some of the world’s
most effective and creative recognition techniques which
deliver increased employee productivity and high em-
ployee engagement. Attendees will work in small groups
to create a tiered themed recognition program to moti-
vate employees and add value to the business. And, each
participant will be rewarded with a complimentary copy of
Reasons 2 Reward.
What is the potential growth of the expo? Do you
grow in terms of size, the number of visitors or the
range of exhibitors in the industry?
The goal of each of IAAPA’s Expos is to connect indus-
try buyers and sellers and to provide top-level, ongoing
education delivering best practices to industry professio-
nals globally. In 2013, when Asian Attractions Expo was
last held in Singapore, the show attracted more than 5,300
participants, including 3,600 buyers (top decision makers
at amusement parks, water parks, standalone attractions,
family entertainment centers, zoos, aquariums, science
centers, museums, and resorts) and 286 exhibiting com-
panies. This year, we anticipate more than 8,000 industry
professionals, including 6,000 buyers and more than 300
exhibiting companies will gather in Singapore to learn, buy,
and network at Asian Attractions Expo 2017.
HOTELIER INDONESIA | 30th | Vol 14 | 2017 | www.hotelier-indonesia.com