Hotelier Indonesia Magazine 30th Edition Edition 30th Finale 2017 | Page 33

Arrive Hotels Businesses need to crea-
te a “home-away-from-home” identity
and infuse the local market through
design, F&B and amenities, to appeal
to competitive market customers, like
Airbnb. Offer a true authentic, local
experience that captures the ever-
growing number of experience-based
travelers. Make hotels approachable
and be inspired by the local neighbor-
hood to create a true local destination.
GENTRIFIED NEIGHBORHOODS
TO WEST HOLLYWOOD: Hot mar-
kets for development
“Emerging neighborhoods are where
it’s at - make the buzz and own the
space” – Co-Founder Michael Fuerst-
man, Pendry Hotels Investors are
turning away from built-up cities like
New York (that currently have over 30
hotel properties on the market, with
no strong buyers), and building hotels
in emerging neighborhoods.
Boutique developers are also entering
markets that are slowly undergoing
gentrification.
West Hollywood also proved a hot
destination of the day, with boutique
properties in the works like EDI-
TION, Pendry and more to “elevate
West Hollywood as a destination”
(Fuerstman). BLLA also announced
its two-day October “Stay Boutique
Leadership Conference”, taking place
in Los Angeles Oct. 3-5, 2017. For
more information, click here: BLLA.
org. To keep up with more news on
the conference, sign-up for the weekly
news BOUTIQUE WEEKLY here:
News.**
BLLA’s membership benefits allow
access to the world’s leading minds
in the space through events, research
and education. Our mission is to pro-
vide leadership and opportunities for
global recognition and connections
to the world’s best hotels, vendors and
manufacturers.
All resulting in strategic interactions
and access to information that helps
people and organizations thrive. Join
the movement that BLLA gave birth
to in 2009 and become a part of some-
thing that is truly unique, exciting and
inspirational. www.blla.org
BLLA is the world’s most innovative
and progressive organization dedica-
ted to the luxury independent bouti-
que lodging and lifestyle industries.
The association connects the world’s
most dynamic executives with cutting
edge business and operational insight.
HOTELIER INDONESIA | 30th | Vol 14 | 2017 | www.hotelier-indonesia.com
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