HOT | Interview
Over 75% of the rooms and suites are in
operation from the total of 77 units, the
Aqua Pool and the Island Bar Jetty are
ready and available for guest leisure and
enjoyment. We are expecting Riani Wing
to be fully upgraded and ready to launch
in before end of September 2013.we also
expect to have renovation in some area
of Food and Beverage outlet
Mr. Sumantri’s in Malay costume personally Welcome APEC
Delegates, as participative Leader.
Price – Rate structure strategy to respond
2014 trends business is on progress.
Place –We are continue working closely
with our distribution channel for our
product and service we will sell and
even increase our market segment apart
from Singaporean as main market to our
national market, Indonesia and beyond.
We are also currently working to bring
Korean, Middle East and Indian market.
Promotion – Our Marketing communication team is working for 2014 calendar
of event and promotion strategy using
the methods and channels used to reach
customers and let them know about your
product or service. From advertising,
social media to a simple mouth to mouth,
however the best marketing is to satisfy
your customers so he or she themself
will spread the words of their experience to the world. Recently Turi Beach
Resort has completed a TV Commercial
Advertisement video shots, which will be
aired in several International channels
lik e the BBC and Starworld sometime in
October and November 2013.
5. What is the unique selling points of
your resort has to offer?
Below just few to mention on Turi Beach
USP’s
- Our unveiling accommodations, the
long awaited addition to Turi Beach
Resort. Each beautifully designed resort
room and suite has a private balcony
which offers a choice of spectacular panoramic view of the sea, garden and the
Emerald pool.
- Our Dining experience and destination
dining from the choice of on the roof top
with amazing view to the sea, romantic
gazebo by the pool or beach to 220 jetty
facing to city lights. Johor Bahru and
Singapore.
www.hotelier-indonesia.com
For guests who enjoy live cooking, nogusaya serves Japanese teppanyaki and
grill offering a visual and
This unique bar is built on stilts and
promises a 360 degree panoramic sea
view as well as that of the resort.
Gastronomic treat as the teppan chef
whips out a tantalising meal of prime
meats, seafood and vegetables right in
front of you.
It also has a 220m jetty walk that extends
out to the south china sea.
The island bar is also an ideal location for
private functions or parties.
- for super active guest start your day
with a relaxing stroll on the boardwalk
or go for a morning hike if you are up
for the challenge. Then go for a dip in
the pool of your choice and soak in the
sun while sipping cocktails and enjoying
the cool sea breeze. Engage in exhilarating water sports such as wakeboarding,
windsurfing, jet skiing and parasailing or
if you prefer, try rock wall climbing, paintball, tennis, golf and exciting and unique
jungle training courses and team development programs.
For expedition companies, corporate
business, youth groups and schools.
Courses are run combining The facilities of turi beach resort with outdoor
training activities in a challenging jungle
environment.
- our turi spa ( tspa ) remains true to its
original concept drawing inspiration from
healing and
beauty practices Found across Indonesia
using only local natural ingredients such
as fresh fruits, herbs, oils and spices in its
treatments.sooth and relax on your own
or in company of your loved
ones in a beach gazebo or in one of the
multi-purpose private treatment rooms
- for a sunset viewing and enjoy a relaxing
day, place like our island bar connected
by a special made wooden bridge from
the beach to the island bar, turi beach’s
Very own viewing gallery of the sea and
an aerial view of the resort by the sea, not
to forget again the magnificent sunset
and sunrise view can be seen.
Changing mindset of our customers
Our customers remain think that our
resort is weekend escape, the hardest
part to change our customer mindset is
to accept that Turi Beach Resort is also a
weekday escape and business venue. Our
occupancy is great during weekend and
public holiday but soft during weekday.
And many more ...
What are the key challenges that you
face while running today business?
Our real test arises when it reaches
the key inflection point of the company growth. The following challenges of
resort growth deserve an attention.
HOTELIER INDONESIA | SEPTEMBER 2013 • 59