Hotelier edition 14 | Page 5

Enhancing ROI through innovative design ROI FACTOR: HOTEL LOBBIES VALUABLE REAL ESTATE Lobbies influence the buying behavior of customers Allows hotel to set a premium in the rates Impacts employee morale and productivity Visible impact on ROI ROI FACTOR: GETTING IT RIGHT AT THE ONSET Helps to save cost in the future when the master plan is well thought-out Operational efficiencies and provides a clear market image and positioning Clint Nagata Founder & Creative Director BLINK Design Group