MEET MELISSA ZAYAS Hotel Weyanoke ’ s Director of Sales
Recognize this face ? Melissa Zayas has been promoted to Director of Sales at Hotel Weyanoke ! We are thrilled to be able to introduce this driven individual to Farmville .
As the driving force behind the hotel ’ s sales endeavors , how do you stay ahead of industry trends and customer preferences to continuously adapt your sales approach ? As the Director of Sales at Hotel Weyanoke , I ’ m deeply committed to keeping our sales strategy fresh and ahead of the curve . My secret ? A blend of continuous learning , keen market insight , and genuine customer engagement . I regularly immerse myself in hospitality seminars and workshops , ensuring we ’ re always at the forefront of industry innovations . Market research isn ’ t just a task ; it ’ s a ritual that helps us understand the landscape , while customer feedback is our compass , guiding every decision we make . Engaging with our guests through social media and reviews offers us real-time insights into their experiences and expectations .
Networking with industry professionals , enhancing our team ’ s skills through ongoing training , and leveraging the latest sales technologies are all part of our playbook . I also believe in the power of collaboration across departments to create seamless experiences for our guests . This multifaceted approach allows us to tailor our strategies to meet the evolving needs of our diverse clientele , ensuring Hotel Weyanoke not only remains competitive but also continues to be a preferred choice for travelers .
How do you personally approach building relationships with clients and prospects to drive sales , and what aspects of your job bring you the most satisfaction in contributing to the hotel ’ s success ? Building relationships with our guests , companies , and community is a crucial aspect of my job , and I approach it with a personalized , professional , and informative mindset . I take time to actively listen to understand their needs , goals , and challenges while putting myself in their shoes to see things from their perspective . By offering tailored solutions that address specific requirements , maintaining regular communication , and focusing on trust and credibility , I ensure we build strong , lasting connections . Additionally , I provide valuable insights , advice , and support beyond just making a sale , which adds significant value to our relationships .
“ By building strong relationships and driving sales , I play a vital role in the hotel ’ s success , and that ’ s incredibly rewarding !” - Melissa Zayas , Director of Sales
What brings me the most satisfaction in my job is seeing clients ’ events or stays exceed their expectations and building long-term relationships . Collaborating with the team to achieve common goals and receiving positive feedback and testimonials from clients are incredibly rewarding experiences . Knowing that my efforts make a difference in creating memorable experiences for our guests and continuously learning and improving my skills and knowledge keeps me motivated . Celebrating our team ’ s achievements and successes together is another aspect that I find deeply fulfilling .
In your experience , what do you believe sets Hotel Weyanoke apart as an attractive venue for both leisure travelers and event organizers , and how do you communicate these unique selling points to potential clients in your sales efforts ? Hotel Weyanoke stands out for its unique blend of historic charm and modern amenities , exceptional service , and personalized attention . Its prime location offers easy access to local attractions , while versatile event spaces and tailored solutions cater to both leisure travelers and event organizers . Culinary expertise and customizable catering options , along with exclusive packages and promotions for various segments , further enhance its appeal .
When communicating these unique selling points to potential clients , I highlight the hotel ’ s rich history and heritage , emphasize the personalized service and attention to detail , and showcase the stunning location and surroundings . By tailoring my pitch to the client ’ s specific needs and interests , sharing testimonials and case studies from satisfied clients , and offering customized solutions and packages , I effectively convey the value and appeal of Hotel Weyanoke .
To learn more about Hotel Weyanoke ’ s venues and event packages , contact :
Melissa Zayas , Director of Sales Melissa . Zayas @ TaylorHospitality . com 434-658-7500
Or scan the QR code ! 11